Art Direction | Design | Motion
Adidas DPA and social templates needed a refresh before their upcoming spring launch of apparel and footwear. Using live footage and a mix of motion and vector graphics, I built a suite of flexible templates to apply across their entire catalog of new products.
Branding and visual identity were the cornerstones of this project and it was clear the creative required a look and feel that was uniquely Adidas. Simplicity, athletic motifs and a mix of primary and secondary colors, as well as ample use of negative space, brought the creative to life and allowed for immediate brand recognition.
Adidas found continued success with this suite of templates and saw an uptick in CTA, Conversions and Reach that outperformed their traditional BAU creative.
