Branding | Art Direction | Design | Copywriting | AI Tools
Ziv Seltzer is a fictional beverage brand I created to test the creative potential of AI tools across concepting, asset generation and scalable campaign development for email and social.
Using ChatGPT, Gemini and an internal scene generation tool, I treated AI like a creative assistant to help me build out Ziv's brand visuals. I began my process developing repeatable prompts to standardize the can design and place them in a variety of different settings like beaches, parks and other real-life scenarios. Next, I continually refined these prompts to adjust lighting, background details, color accuracy and how the product was being held or displayed.
With that process, I generated a full library of assets: clean product shots for every flavor, clink moments, lifestyle imagery, email hero sections and carousel-ready content like you see below. Along the way I corrected issues, tested variations and fine-tuned my prompts until the outputs matched the playful and bold personality I was looking for.
The end result is a set of cohesive visuals ready for use across a wide variety of formats flexible enough to extend across the entire Ziv visual ecosystem.
