Art Direction | Design | Copywriting
White Claw needed thumb-stopping, lower-funnel creative that showcased their growing family of products. We not only needed to capture attention quickly, but we also needed to communicate purchase urgency to hit White Claw's lofty KPI goals.
Using consumer insights, we found most users drop off with the first three seconds of an ad. We also hypothesized that personalized copy would speak directly to the spirit of White Claw customers and remind them of their refreshing experience ahead.
We combined our creative strategy with stark brand photography and eye-catching motion to bring our vision to life across a suite of multi-platform content built to perform. In the end, we created dozens of ads highlighting every product in the White Claw family - a 38% increase in CTR and a 22% increase in overall sales was the final cherry on top of our month-long engagement.
