Art Direction | Design | Copywriting
Casper needed new creative, and fast. As one of the most popular DTC mattress companies, their team needed to expand their creative output and produce a year’s worth of unique assets to spread across their social channels.
Using insights from past campaigns, we refined their visual style and developed a compelling suite of high-impact, templatized social assets tailored to four key messaging themes: Bundles, Testimonials, Claims and Financing.
Our approach streamlined their creative pipeline and made quite an impact. Impression volume, CTR and conversions soared by over 50%, leaving a sustained upward trajectory on performance for the entire year.
Think it’s safe to say we made their dreams come true!
