Art Direction | Design | Copywriting
As one of the largest advertisers in the world, Amazon was looking for a streamlined way to scale their display and social creative. Over the course of four tentpole campaigns, my team and I developed and scaled custom ad solutions that generated over $78M in ad spend, +21B impressions and +62M clicks.
Our solutions included custom animations, SFX and hundreds of lines of copy tailored to a wide variety of target demographics and audiences. With a comprehensive, full-funnel approach, we achieved a 79% higher CTR and created over 17K unique creatives while optimizing performance at every stage.
