Art Direction | Design | Copywriting
The Back to School months are some of the busiest times of year for AfterPay. Customization at scale, one of AfterPay’s biggest creative hurdles, was the main goal of our 2-month contract with the Pay-It-In-4 giant.
To make things interesting, AfterPay also needed to tell their BTS story alongside dozens of co-marketers; Nike, Lululemon, Nordstrom Rack, Ugg & Wayfair to name a few. We scaled our strategy between two audiences, Gen Z and Millenial Moms, and between 4 concepts: Single Product, Multi-Product, Category Education and Testimonials.
This approach ensured success for both Mid and Lower Funnel conversions.
This approach ensured success for both Mid and Lower Funnel conversions.
Our templatized approach, with the power of automation as its copilot, gave AfterPay an arsenal of over 300 unique creatives across multiple audiences and merchants. The final campaign garnered over $800K of ad spend, +1.1M impressions, +22% CTR and +19% ROAS.
