Art Direction | Design | Motion | Copywriting
Photowall specializes in personalized wall art that transforms interior spaces from the ordinary to the extraordinary. After hosting a workshop with their team, we decided Instagram Stories and Meta DPA ads would be prime opportunities for new ads to reach their key audiences.
Through the use of their own UGC videos, as well as brand-centric imagery I curated directly from their website, I created a dynamic system of templates adaptable to any room for both renovators and parents looking to remodel.
Elevated branding, modular layouts, text overlays and a flexible copy system all contributed to saving their team over 24 production hours every week. We launched over 200 personalized creatives in record-breaking time, unlocked reach and powered massive scale and performance across their entire campaign strategy.
