Art Direction | Design
Nutrafol's mission is to prove that their solutions for hair loss are not simply an alternative, but are the future of hair health. To help communicate product benefits and acquire new customers, we developed an assortment of social ads promoting their Women's and Gender Neutral Hair Quiz.
By utilizing new and existing web and app visuals, we created motion and static ads that drove awareness of their personalized quiz, as well as showcased Nutrafol's product benefits and ease of use.
Our two concepts were simple: one that centered on Nutrafol's gorgeous hero photography and ingredients visuals, and another that featured UGC-style overlays to match the native look and feel of creator content.
CTR was their main KPI and our creative drove significant results, improving their BAU metrics by over 46% and supplying their team with enough variety to combat ad fatigue during and beyond the lifetime of the campaign.
