Art Direction | Design | Copywriting
This was a personal project where I took on a full redesign of the C3.ai homepage because I felt the existing site could benefit from a clearer visual hierarchy and a more intuitive content structure.
My goal was to streamline the user journey, simplify complex product education, and improve clarity around their offering. I focused on refining the CTA, tightening the messaging, and introducing a more modern, visual-forward interface to help users navigate dense technical content more easily.
